Joseph West Design engineer
I design and hand-code websites for teams that need the web surface to explain, convert, and ship. The useful part is the overlap: product sense, visual restraint, conversion thinking, and production code in one operator.
Hire Dept. of Web monthly.
Best when your team needs ongoing website improvements: landing pages, product pages, pricing sections, intake flows, or design-system work shipped in a steady queue.
Bring me in around the web surface.
Best when the site is becoming a growth, trust, or product bottleneck and you need one person who can diagnose, design, code, and ship.
Inspect how I think.
Best for hiring teams evaluating design engineering taste, speed, technical judgment, product clarity, and ability to turn ambiguous direction into a working artifact.
Product judgment
Can turn fuzzy web problems into a tighter offer, clearer section order, and an action path a buyer can follow.
Visual restraint
Comfortable cutting decoration, protecting type hierarchy, and making pages feel specific without becoming fragile.
Production code
Ships in Astro, React, Next.js, Shopify Liquid, or vanilla HTML/CSS/JS. The deliverable is a repo and a live URL.
Conversion clarity
Thinks in hooks, proof, objections, CTAs, analytics events, and what the buyer needs to believe before acting.
Systems taste
Builds reusable sections, tokens, data files, and process notes so the next request is faster than the last.
Editorial proof
Turns work into inspectable case studies: context, constraints, build choices, shipped outcome, and next filing.
- Astro
- React
- Next.js
- Shopify Liquid
- HTML/CSS/JS
- Tailwind
- Vercel
- Stripe
- Linear
- Plausible
The narrowness is deliberate. The work is websites, designed and coded. These requests get referred out instead.
- Logo or identity-only work
- Pitch decks or investor decks
- Webflow, Framer, Wix, Squarespace, or template builds
- Broad brand strategy retainers
- Social content calendars
- Motion reels or video editing