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DOC-001 / FILED 2026.04.23 REV 01
N° 01 / Premise NOT: Logos · Decks · Branding · Collateral

Designed and coded. Monthly.

We design it. We code it. That's the whole arrangement.

Subscribe → Book a Call
Spec · V1.0 Rev 01 · 2026
Avg. Turnaround 72 hrs
Active Spots 02
Build Custom Code
Pause Anytime
N° 02 / Thesis DOC-THS-001 · III Terms

Designed. Coded. Shipped.

Three verbs, filed in sequence. We design the page (Figma). We write the code (React / Astro / vanilla). We ship to your domain. No Webflow handoff. No Framer export. No template economy.

— Thesis · 2026.04.23
N° 03 / Dossier Contents — IV Files

Recently filed.

Marfa Country Club — desktop screenshot REQ-00001 · Landing + Shop
Recently filed Read Case ↗

Marfa Country Club

Shopify build for Marfa Country Club — editorial desert-Western pacing, custom Liquid sections, and a lookbook-driven shop for cult apparel.

Read Case ↗
URL
marfacountryclub.com
SCOPE
Cultural-brand ecommerce · Shopify + custom Liquid
DELIVERED
2 weeks
AI Headshots — desktop screenshot REQ-00002 · AI product
Read Case ↗ 1 week

AI Headshots

Conversion-focused marketing site for an AI headshot generator — dark, high-contrast layout with dual CTAs targeting professionals who want studio-quality photos without a photographer.

URL
aiheadshots.ai/v4
SCOPE
AI product marketing site · Next.js
Dept. of Vibe — desktop screenshot REQ-00003 · Film emulation
Read Case ↗ 2 weeks

Dept. of Vibe

Film simulation web app for photographers — dark, terminal-UI aesthetic with interactive before/after slider and multi-page tool navigation.

URL
deptofvibe.com
SCOPE
Film simulation web app · React
The Studio Pod — desktop screenshot REQ-00004 · Studio site
Read Case ↗ 2 weeks

The Studio Pod

Multi-location headshot studio site for Studio Pod — hero carousel, location-based booking flow, and dual CTA conversion architecture.

URL
thestudiopod.com/v3
SCOPE
Multi-location studio site · vanilla HTML/CSS/JS
N° 04 / Scope II Columns

We design it. Then we code it.

✓ Included
  • Landing page rebuilds
  • Section & product page design
  • Custom-coded front-ends (React, Astro, vanilla)
  • Design systems & component libraries
  • Conversion & copy updates
  • Launch support & deployment
✕ Not Included
  • Webflow builds
  • Framer builds
  • Template-based sites
  • Logos or brand identity
  • Pitch decks & print collateral
  • Anything that isn’t a website
N° 05 / Fit III Records · Acquisition

For teams with a real web problem.

FIT-001 Founder-led team

You know the offer. The site is behind.

Best when the product, service, or audience already exists and the website needs to catch up fast.

FIT-002 Marketing operator

You need shipped pages, not more design debt.

Useful when campaigns, launches, or experiments need designed-and-coded pages without waiting on an internal sprint.

FIT-003 Revenue surface

The website has to help acquire customers.

Landing pages, pricing sections, product pages, onboarding flows, and sharper conversion paths are the center of the work.

If the work is a logo, deck, brand system, or page-builder implementation, the answer is still no.

See Plans → Book Call
N° 06 / Method IV Steps · Schematic

Submit. Design. Build. Ship.

  1. Step 01 INTAKE

    Submit a request

    Landing page, section, or redesign. Send it however you'd send a Slack message.

    W: 02H H: ∞
    Ref MTHD-01
  2. Step 02 DESIGN

    We design it

    Figma comps, async. Usually within 48 hours. Revisions until it is right.

    W: 48H H: REV 01
    Ref MTHD-02
  3. Step 03 BUILD

    We code it

    Hand-written React or Astro. No Webflow. No Framer. No page builders.

    W: 72H H: CUSTOM
    Ref MTHD-03
  4. Step 04 SHIP

    Deployed live

    Pushed to your domain. Vercel or your host of choice. On to the next request.

    W: 96H H: LIVE
    Ref MTHD-04
DIAGRAM · MTHD-001 Rev 01 · 2026
N° 07 / Build Notes VI Stages · Client File

How the work actually ships.

BLD-001 Audit

Start with the page you have.

I read the current site like a buyer: offer, audience, traffic source, conversion path, visual debt, technical debt, and trust gaps.

Artifact Findings, priority list, first request
BLD-002 Structure

Make the argument clearer.

Before styling anything, the page gets a sharper order: premise, proof, offer, details, objections, action.

Artifact Section map, copy pass, conversion path
BLD-003 Design

Design the surface.

Type, spacing, hierarchy, screenshots, states, and responsive layout get handled before novelty gets invited into the room.

Artifact Design direction, component states, responsive checks

This is the practical layer: how decisions turn into shipped code, not just finished mockups.

Read Process File ↗ Review Operator
N° 08 / Terms II Records · Accepting · 02 Spots

Two filings. One arrangement.

REC-PLN-001 PER MONTH

STANDARD

$2,500 USD · MONTHLY
Inclusions
Scope

1 active request at a time

Landing pages, sections, new pages

Designed + custom-coded

Cadence

48–72 hr turnaround

Terms

Pause or cancel anytime

Subscribe →
REC-PLN-002 PER MONTH

STUDIO

$4,500 USD · MONTHLY
Inclusions
Scope

2 active requests at a time

Landing rebuilds, full sections

Design system & component work

Cadence

24–48 hr priority turnaround

Terms

Pause or cancel anytime

Δ vs Standard

+1 active request · design system & component work · priority queue

Subscribe →
  • Minimum 1 month
  • Pause Anytime after
  • Build Custom-coded only
  • Refused Webflow · Framer · Templates
Not sure which? Book a 15-min call ↗
N° 09 / Clarifications VIII Items

Common questions.

01 What counts as a request?
A landing page, a section, a redesign, or a meaningful update. If you can describe it in a sentence, it's a request.
02 Do you design, or build, or both?
Both. Every page is designed in Figma and then hand-coded in React, Astro, or vanilla — by the same person. Design and build are not separate deliverables here.
03 Do you use Webflow, Framer, or page builders?
No. Every site is custom-coded. If you want a Webflow or Framer build, this is the wrong studio — and that’s okay. The whole point here is that the deliverable is real code, shipped to a real repo.
04 What stack do you work in?
Next.js, Astro, or vanilla HTML / CSS / JS by default. Shopify themes on request. If your team has an existing stack, we match it — no framework religion.
05 How fast is delivery?
Most requests begin within 1–2 business days. First design draft usually lands within 48 hours; built and shipped within 72–96 hours for standard requests. Complexity scales the timeline, not the pace.
06 Can I pause?
Yes. Anytime, after your first month. Your spot is held for 30 days.
07 Why subscription instead of project-based?
Because your website is never "done." Subscription is for teams that treat it that way.
08 Who is this not for?
Anyone who needs a logo, a pitch deck, a brochure, or broad creative support. We do websites only. We stay narrow on purpose.
Queue Status · OPEN
02 of 10 spots open for Q2 · 2026

If you ship monthly, your website should too. That's the whole arrangement.

Subscribe ↗